রি.কন ২.০ দিয়ে এ্যাড রিচ উম্মোচন করল রবি

ব্যবসা বাণিজ্য নাঈমা জামান || 27 October 2017

মার্কেট ইনসাইট ও ভোক্তা প্রবনতার উপাত্ত দিয়ে তৈরী অ্যালগরিদম ডিজিটাল পচারগুলোকে করে তুলতে পেরেছে আরও বেশী অন্তর্দৃষ্টিপূর্ণ


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Robi launches digital platform AdReach by RE.CON 2.0

Business Naima Zaman on 27 October 2017

The algorithms made with market insights and consumer behavior, help digital campaigns reach their intended outcome


Robi inaugurated RE.CON 2.0, AdReach, in a grand ceremony at Hotel Lakeshore in the evening of 25th September. The event hosted guests from various renowned organizations of the country including the pioneers and industry players of digital in Bangladesh. The event agenda focused on the tactics and techniques of targeting and reaching audiences with brands, products and services with reachable and solid goals rather than mere awareness.

The event also put a spotlight on how the world renowned ad platforms consider advertising techniques and how much of resource is used and wasted in a given time frame. Their analytics provided a lot of insights to curve local advertising procedures. Robi also shared their insights on consumer behaviours and they believe this knowledge-sharing session is going to improve the overall standard of the digital marketing and online advertising fraternity.

Finally, AdReach was inaugurated with huge rounds of applause. The platform is Robi’s advertising service that acts as a one stop digital ad solution and is believed to act as a pioneering step toward digital advertizing in Bangladesh.

Its evident that promoting effective ads is a key concern for any business and Robi believes that with the technological implementations it is possible to design campaigns that ensures the intended performance. And if applied the ideology of market demand and behaviour, satisfactory ROI is ensured and Robi claims that at the moment there is no second service platform than AdReach. Being at its germinating state, AdReach team believes that knowledge sharing is key to built a knowledgeable and healthy ecosystem.

Robi was keen into inviting all the efficient market players in the industry for the ceremony to be crisp and effective. They talked and laughed delightfully after a successful rolling while ending the event with luxury buffet dinner.